Oorspronkelijke vacature omschrijving:

As an email marketeer at Boels Rental, you will develop, automate, personalize and optimize our email marketing. You will develop national and international campaigns (B2B/B2C) in close cooperation with our local and international marketeers. You will be building a marketing ecosystem that consists of campaigns that are as relevant as possible to our customers; trigger-based, 1:1, and at scale. You’ll have the customer journey in mind and know how to organize this in the most effective way. All of this on an international stage (covering 12 countries) with an keen eye for cross/upselling, increasing customer loyalty and increasing customer satisfaction.

Together with the marketing team you will start creating a campaign plan. You’ll take a good look at the needs of our organization, the market and our customers. Working closely with the team (particularly with local marketeers), the organization and by using your knowledge from previous campaigns, you’ll know how to successfully lead and deliver complex email campaigns. Because of your extensive expertise, you will have an advisory role towards your internal stakeholders and team members. You’ll inspire colleagues about the opportunities of new marketing technologies.

What we offer

If you come to strengthen our team as an email marketeer, you want to know what you will get in return. We like your capabilities and competencies, so this is what to expect from Boels:

• A salary in line with your competencies and experience
• 28 vacation days (and a possibility to buy max. 5 days extra)
• Hybrid working
• Travel allowance to Sittard and if you work partially from home, you will receive an adjusted allowance
• An investment by Boels Rental in your personal development so your knowledge and skills will remain up to date
• We offer a cycling purchase plan and company fitness partnerships
• You will receive special Boels discounts on e.g. electronics, weekend trips, collective insurance, and rental of tools with a substantial employee discount!

Your profile

Analytical and flexible: that’s what you are, and that’s why you will fit right in with our team. In order to be the best email marketeer at Boels, you need to:

• have a working and thinking ability at higher education level. Preferably, finished a marketing and/or communication study.
• have experience with creating, executing and optimizing email campaigns in platforms like SalesForce MarketingCloud (or similar)
• have experience with an agile way of working (Scrum, SAFE)
• have extensive experience in email marketing / email automation / personalization
• have a good command of the English language; both spoken and written